working file by PH
a canvas of digital and social marketing campaigns by Phil Han


LUX is a heritage beauty soap brand that has markets in all continents of the world. The global toolkit and BCI were crafted in the Unilever LUX HQ in Singapore and Wunderman Thompson, which were then scaled accordingly to fit markets in Brazil, India, China, Thailand, Indonesia, SEA and MENA.

Creative, strategy and video content only, from 2019-2020


Robinsons Group

ROBINSONS is a leading luxury omnichannel retailer in Singapore. They had 3 brick and mortar stores including a 7 level flagship in the popular Orchard Rd shopping district. Having been around for more than 180 years, they like many retailers had to be rebrand to appeal to the Millennials and Gen-Z shoppers, without losing their strong heritage identity. As their digital AOR from 2016-2017, my agency Sour’Sup created multi-platform campaigns that scaled across social, OOH, print and video to deliver a youthful, vibrant strategy that resulted in annual increase in sales among the younger customer demo by 20%.

Sour’Sup created truly integrated campaigns that included video, photography, copy, web design, social, print and OOH. 
Other clients included INSEAD, Roche and Marks & Spencer.

Glasshouse & DHM

An integrated campaign to help promote the restaurant group Delicae


A food experience studio in Taipei, Taiwan that focuses on wellness through dining and lifestyle enrichment.

ExtraBold Reel